Free live session · 40 minutes

Stop Losing Deals at Proposal

Name: The proposal is the close
Start: 2026-08-12T16:00:00+01:00
End: 2026-08-12T16:40:00+01:00
Location: Zoom

How to Build Business Cases that Actually Get Signed Off by CFOs

A free 40-minute live session on building elite business cases, running proposal calls & mutual launch plans that turn “I’ll take it to my boss” into signed deals.

Friday, 6 November 2026

1pm

Live on Zoom

For AEs who’ve ever had a proposal disappear into a black hole. This one’s for you!

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Free. Live on Zoom.

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Sellers we've trained close at

What you will walk away with

Six things you can use

on your pipeline this week

Build Elite Business Cases

How to put compelling words & numbers together that actually resonate with the EB when it lands with them.

The pre-screen-share script

The open, probe, confirm sequence (5 to 10 minutes) that surfaces the real decision process, paper process, and sign-off chain before you show a single slide.

What belongs in the proposal

What to actually include so it resonates with a CFO and stands out against the competition.

The “yes, or what do we need to get to yes” contract

The upfront contract that stops proposals ending in polite limbo.

The 4-part Mutual Launch Plan

Approval, legal, security, signature, with traffic-light tracking and the signature-availability check that saves end-of-quarter deals.

Pitch with your champion, not to them

The mindset shift that separates closers, plus the test for whether you are actually ready to propose.

Your host

Scott Finden

Second hire at Reachdesk, part of the team that grew it from $0 to $18M ARR. He has run enough proposal calls to know the difference between a deal that is closed and a deal that just feels closed.